Cross-Channel Expertise with A Regional Retail Outreach

PLAY INTERACTIVE is the largest omnichannel distribution network in Southeast Asia with a 15-year tenure in the interactive entertainment industry. We’re the primary B2B purveyor of video games software, gaming peripherals and merchandise in the region.

Cross-Channel Expertise with A Regional Retail Outreach

PLAY INTERACTIVE is the largest omnichannel distribution network in Southeast Asia with a 15-year tenure in the interactive entertainment industry. We’re the primary B2B purveyor of video games software, gaming peripherals and merchandise in the region.

Our Services

Retail Network

The channels we work with across Southeast Asia

E-commerce

Online marketplaces create a wide consumer outreach

Distribution

Our core expertise in accessing the markets of the region

Consumer Analytics

Data on consumer behaviour to aid in business decisions

B2B Procurement Platform

Our proprietary digital system that makes procurement a breeze

Stats

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Markets Explored
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Years of Experience
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Brands Carried

Interactive Entertainment in Our DNA

At PLAY INTERACTIVE, our partners can access our network of physical retail channels or utilise our digital platforms to ultimately reach the end users across Southeast Asia. 

We invest in continual data analysis to help our partners make the best decisions in building their businesses.

PLAY Game Fund

PLAY INTERACTIVE is launching PLAY Game Development Co-Investment Fund – our very own initiative to support the creation of Malaysia IP and drive the growth of Malaysia indie game industry.

There will be a total of RM1,000,000 invested into the fund and each selected project can receive up to a maximum 1 to 1 matching fund of RM100,000.

If you have a new game idea, title in development or even already released title that is looking to be ported over to other platforms, do not hesitate to check our fund!

Brands We Work With

Latest News

Horizon Forbidden West dropping on PS5 and PS4 on February 18, 2022.

Join Aloy as she braves the Forbidden West – a majestic but dangerous frontier that conceals mysterious new threats. Explore distant lands, fight bigger and more awe-inspiring machines, and encounter
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Call of Duty®: Vanguard launches on PS4 and PS5 5th November 2021

CAMPAIGN The award-winning Call of Duty® series returns with Call of Duty®: Vanguard, in which players will experience influential battles of World War II as they fight for victory across the Eastern and
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Death Stranding Director’s Cut launches on PS5 September 24, 2021

Death Stranding Director’s Cut is the definitive experience Featuring the unique Social Strand System which allows players to stay connected with other players from around the globe*, Death Stranding Director’s
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Reach Out to Us

It is our utmost interest to work with brands and products that will make a difference to consumers in the Southeast Asia region.

Drop us a line to explore partnerships within the scope
of our services and other opportunities.