Becoming Relevant in The Online Shopping Landscape
Southeast Asia is no stranger when it comes to online shopping. Online shopping has become one of the most proliferated shopping methods in the more developed countries of this region and PLAY INTERACTIVE had quickly adapted its distribution strategies to also expand its presence in the popular online marketplaces such as Shopee and Lazada in order to cater to the end-users who prefer to make their purchase decisions exclusively online.
Becoming Relevant in The Online Shopping Landscape
Southeast Asia is no stranger when it comes to online shopping. Online shopping has become one of the most proliferated shopping methods in the more developed countries of this region and PLAY INTERACTIVE had quickly adapted its distribution strategies to also expand its presence in the popular online marketplaces such as Shopee and Lazada in order to cater to the end-users who prefer to make their purchase decisions exclusively online.
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New Distribution Strategies in The Online Realm
The online shopping landscape is an entirely different ball game compared to physical retail. Because of that, different strategies are required to make distribution through online marketplaces effective in reaching out to the consumers.
In line with that, PLAY INTERACTIVE harnesses the popular social medias in the region to create relevant digital marketing materials in order to achieve the ideal conversion rate, which ultimately translates into effective sales in the online shopping world.